Privacy Policy

At YogiBirth Pty Ltd (ABN 57 632 367 027) we are committed to protecting your personal information. This privacy policy outlines important information for your use of our website and social media channels (Website), our mobile and tablet applications (Apps), and our online virtual yoga studio (together these items are described as our Service).


By accessing and using our Service, you acknowledge that you have read and understood this privacy policy. If you have any concerns about this privacy policy, you should not access or use our Service. 


You should also review our terms of use ( Capitalised terms in this privacy policy have the meaning set out in our terms of use.

1. Personal information
1.1. Personal information is information or an opinion about an identified individual, or an individual who is reasonably identifiable, whether the information or opinion is true or not, and whether the information or opinion is recorded in a material form or not.


2. Collection of personal information
2.1. We collect personal information for the purpose of conducting our business as a virtual yoga studio to support mental health during pregnancy and parenthood, including where you have provided information to us by:

  • registering or subscribing to our Website, Apps, or using our Service;

  • placing an order through us;

  • providing your account details; 

  • posting on our discussion forums or social media channels; and

  • contacting us, interacting with us, and providing personal information by any other means, including physically or electronically

2.2 The personal information that we collect may include:

  • your name and contact details including phone number, email address, residential address, or mailing address;

  • your pregnancy details, including information that you provide to us like your partner's name or your baby's due date and/or birth date;

  • subscription history; 

  • how you use our Service; and

  • any other personal information collected in the course of using our Service or completing a transaction.

2.3 If you provide personal information of third parties to us, you must inform the third party about our privacy policy and that you are providing their personal information to us.
2.4 Our Website and Apps may contain links to third party websites. They may have their own privacy policies and we are not responsible for their treatment of your personal information.  
2.5 If you are under 18, you should ask your parent or guardian to approve your provision of personal information before you submit your personal information to us. Parents and/or guardians of minors are responsible for monitoring their child’s access to, and use of, our Service. 

3. Use of personal information

3.1 We collect, hold and use your personal information to sell and promote our goods and services to you, to improve the range of our offerings, maintain and develop our business systems and to assist in responding to your feedback or enquiries. 

3.2 We disclose personal information we collect for purposes which are incidental to the sale and promotion of our goods and services to you. 

3.3 We may collect, hold, use, and disclose your personal information for other purposes which are within reasonable expectations or permitted or required by law. 

3.4 You may at any time opt-out of receiving marketing material by contacting us at or by following the unsubscribe instructions on any marketing communication you receive from us. You accept that on receipt of your instructions to opt-out of receiving marketing material, removal from any marketing distribution lists may take several business days following the date of your request.

3.5 Your personal information may be provided to third parties that provide services to us, including companies providing services relating to our Website, Apps, Service, payment gateway, cloud services, financing for your purchase, logistics and technology support. This may require providing your information to third parties located outside your home country. 

3.6 We may transfer your personal data outside your home country if required for the purposes set out above. This may include countries which do not provide the same level of protection as the laws of your home country (for example, the laws within Australia or the European Economic Area). Where applicable, we will make any such international transfers subject to appropriate or suitable safeguards as required by the General Data Protection Regulation (EU) 2016/679 or other relevant laws. This may include entering into the EU Standard Contractual Clauses which are available here You may contact us at any time using the contact details below if you would like further information on these safeguards.

3.6 When no longer required by us, unless required by law to retain it, we will take reasonable steps to destroy or de-identify your personal information securely.

4. Accessing your personal information

4.1 You have a right to access and/or correct your personal information, subject to exceptions allowed by law. If you would like to do so, you may do so in writing by contacting us at We reserve the right to charge a reasonable fee for searching for, and providing access to, your information on a per-request basis. We may require reasonable proof of your identity before providing access to, or correcting, information.

4.2 Where the laws applicable in your location require it, you may exercise the following data protection rights (without limiting your rights under clause 4.1): the right of deletion, the right to amend or rectify your personal data, the right to object to the use of your personal data, the right to restrict processing of your data, the right of access, and the right of portability.

5. Cookies and data

5.1 In order to improve your experience on our Service, and for the purposes of marketing our services on other websites you may visit, we may use cookies or similar functionality. You may disable the use of cookies via your internet browser’s settings, but this may remove some functionality within the Service. Third party vendors, including Google, show our marketing material on websites across the Internet, and use cookies to serve ads to you based on your past visits to our Service. You can opt out of Google's use of cookies by visiting Google's Ads Settings. Alternatively, you can opt out of a third-party vendor's use of cookies by visiting the Network Advertising Initiative opt out page. You may disable the use of cookies via your internet browser’s settings, but this may remove some functionality within our Service.

5.2 Our Service uses Google Analytics, a service that enables the tracking of user analytics including but not limited to browser information, operating system information, pages viewed while browsing the Service, Website, and Apps session times and referring website addresses, and enables us to help understand traffic and usage of the Service. Information about you regarding your usage behaviour is held by Google and is subject to its privacy policy which can be viewed here. Information about privacy issues relating to Google Analytics can be found here.

5.3 We may also use the Google Ads service to enable remarketing services, and Google UserID, demographic and interest reports. Information about you regarding your web usage behaviour is held by Google. Information from Google’s UserID service may be connected to other data that we hold about you. 

5.4 Our Service may also use Facebook pixels for conversion tracking and custom audiences, in accordance with Facebook’s terms which can be viewed here [Note – you need to have a clear and prominent link from each page where Facebook pixels for conversion tracking and custom audiences are placed, to this section of the privacy policy.]

5.5 We may also use other third-party providers. You can opt out of a third-party vendor's use of cookies, or the collection and use of information for ad targeting, by visiting the Network Advertising Initiative opt out page or AdChoices.


6. Changes to this privacy policy

6.1 To keep this information current and accurate, we reserve the right to make amendments to this privacy policy at any time. Changes to the privacy policy will be notified by the publication of an updated version on the Service. Your continued access to the Service following an update to the privacy policy represents your consent to these changes. 

7. Complaints about privacy

7.1 If you have any complaints about our privacy practices, please feel free to send in details of your complaints to  We take complaints very seriously and will respond shortly after receiving written notice of your complaint.


8. Contact details

8.1 If you have any enquiries about this privacy policy, contact our data protection officer at